Bringing officially licensed products of the 2026 World Cup, the WAGON brand pavilion will debut at the Dongguan Taiwan Expo

From September 11 to 14, the 16th Dongguan Taiwan Brand Exhibition 2025 (hereinafter referred to as the “Dongguan Taiwan Expo”) will be held at the Houjie Modern International Exhibition Center in Dongguan. Dongguan WAGON Gifts Co., Ltd. will make an impressive appearance with its 90-square-meter “WAGON Brand Pavilion,” showcasing its strength and style as an enterprise officially licensed for nine consecutive FIFA global events.

WAGON Brand Pavilion Design

As a pioneer in the licensed sports merchandise industry, WAGON once again takes the lead in seizing global business opportunities from the 2026 FIFA World Cup in the United States, Canada, and Mexico, becoming one of the few Chinese enterprises holding FIFA’s global license (including host country and stadium sales channels).

At this exhibition, WAGON will present a wide range of newly licensed official products for the 2026 World Cup, including globally limited-edition trophy replicas, keychains, badges, mugs, stationery, and 3C accessories. This marks the largest variety of product categories ever, combining both collectible value and commemorative significance.

WAGON not only possesses extensive experience in licensing international sporting events, but has also secured global licensing rights for the 2030 FIFA World Cup in Spain–Portugal–Morocco and the 2034 FIFA World Cup in Saudi Arabia. Over the next decade, the company will continue to collaborate with leading Chinese enterprises to jointly expand the global sports market, driving the transformation from “Made in China” to “Created in China.”

WAGON International boasts over 30 years of experience in product design, manufacturing, and global distribution, serving world-renowned brands such as COACH, Disney, and Michael Kors. The company has also participated in the development and supply of licensed products for major international events including the Olympic Games, the Asian Games, and the World Expo.

During the exhibition, the WAGON Brand Pavilion will comprehensively showcase its capabilities in innovative design, stringent quality control, and a complete supply chain. It will also welcome global retailers, distributors, and brand partners for discussions and collaborations to jointly explore new market opportunities.

Written by: Thai Tu Hang
Edited by: Tran Uyen Oanh, Cung Danh Duong
Photos: Provided by the interviewee